Loving thoughts might
increase religious belief, and sexy thoughts decrease it.
An interesting research study (Förster,
Epstude, & Özelsel, 2009) found that asking people to think about sex
subsequently improved their performance on analytical tasks requiring attention
to detail. Getting them to think about love improved their performance on
creative tasks. The underlying theory is that people think about sex in
concrete and specific ways involving the present moment which facilitates
analytical thinking. On the other hand, people tend to think of love in a more
abstract and global way that involves thoughts about the long-term future,
which facilitates creativity. Previous studies have found that priming tasks
that activate analytical thinking tend to weaken religious beliefs. This raises
the intriguing possibility that thinking about sex could weaken religious
belief, whereas thoughts about love might strengthen it. If this is true, this
might shed some light on why most religions take such a negative view of sex,
especially lust without love.
Is love divine, and lust demonic?
(image credit: Scot A Harvest)
The authors argued that thoughts of romantic love tends to activate a global processing style, because love usually involves a desire for a long-lasting attachment (“together forever”) whereas sexual desires are usually more concrete and specific and generally focus on immediate gratification rather than long-term planning. The authors tested this theory by two experiments. In both experiments, participants were primed either with love, sex, or a neutral topic. In the first experiment, participants were asked to either imagine going for a long walk with someone they loved and to think about how much they loved him or her; or to imagine having casual sex with someone they found attractive but did not love. A control group were asked to imagine taking a walk by themselves. The second experiment used subliminal exposure to words related to either love, sex, or neutral topics. This was followed by a task to test creative thinking, and then a task to test analytical thinking. One of the creative tasks, for example, involved solving a series of problems where the solution was not obvious and where the answer typically occurred to a person in a ‘flash of insight’ after prolonged thought. The analytical tasks involved solving logical reasoning problems. Results showed that participants who had thought about love performed better on the creativity tasks compared to those who thought about sex and the control group. Additionally, those who had thought about sex performed better on the analytical task compared to those had thought about love and the control group. Thinking about sex seemed to be actually detrimental to creativity, as this group actually performed worse on this task compared to the control group. Similarly, thinking about love was detrimental to analytical thinking, as this group also performed worse than the control group on the logic task. Perhaps this indicates that when people are thinking about sex they become too single-minded to be creative, whereas those in love are too dreamy to think logically.
These results led me to wonder about possible
influences of thinking about love and sex respectively on religious beliefs. As
explained in a previous article, activities that increase analytical thinking (even something as
simple as looking at a statue of Rodin’s Thinker)
can decrease religious belief, such as belief in God (Gervais &
Norenzayan, 2012). Since sex priming can increase analytical thinking, it seems
plausible to think that sex-priming could decrease religious belief by
increasing analytical thinking. Religious beliefs seem to involve a focus on
global ideas such as eternity and infinity. Furthermore, religious traditions
emphasise the importance of having a long-term attachment to a higher power,
much as one may have a long-term attachment to a loved one. Therefore, it also
seems plausible that love-priming could have the opposite effect of sex-priming
and strengthen religious beliefs instead. Experimental studies would be needed
to confirm that these hypothesised effects really occur. For example, people
could be subliminally primed with words relating either to love or to sex and
then they could be asked to rate how strongly they believe in God.
This possibility that thinking about sex could weaken religious belief also led me to wonder if this has something to do with the fact that so many mainstream religions take such a negative view of sexuality, particularly lust without love. Religions generally teach people that dwelling on lustful sexual thoughts is “impure” and a distraction from one’s spiritual nature. Even non-procreative acts such as masturbation are proscribed as ‘sinful’ in monotheistic religions, so this is not simply a practical concern to prevent pregnancy outside of marriage. Popular images of the Devil in Christianity are actually inspired by earlier images of the ancient Greek god Pan, who was noted for his sensual lustful nature. Love on the other hand is extolled as a cardinal virtue and love of God in particular is considered to be of the utmost importance. The idea that one should “love thy neighbour as oneself” is certainly very admirable as an ideal, but realistically I doubt if there are very many people who could actually put this into practice. There may be many reasons why most religions tend to idealise love and to disavow lust. Perhaps, one of the reasons that most religions so strongly disapprove of any form of sex outside marriage is that lust without love undermines religious belief itself? There are no doubt other factors involved, but these need not be mutually exclusive.
Pan: divinity or devil?
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References
Forster, J., Epstude, K., & Ozelsel, A. (2009). Why Love Has Wings and Sex Has Not: How Reminders of Love and Sex Influence Creative and Analytic Thinking Personality and Social Psychology Bulletin, 35 (11), 1479-1491 DOI: 10.1177/0146167209342755
Gervais, W., & Norenzayan, A. (2012). Analytic Thinking Promotes Religious Disbelief Science, 336 (6080), 493-496 DOI: 10.1126/science.1215647
This post has previously appeared on my Psychology Today blog Unique - Like Everybody Else.

